I’m Elena du Plessis, a UX/UI Designer based in Abu Dhabi, United Arab Emirates. I thrive on crafting elegant, intuitive solutions to complex problems by applying design thinking principles—always experimenting, collaborating, and having fun along the way.
I have a keen eye for gaps in the bigger picture, identifying missing puzzle pieces and designing innovative solutions to bridge them. By building strong relationships with colleagues and stakeholders, I gain deeper insights into user needs, allowing me to create impactful, user-centered experiences.
Beyond design, I collect personalised South African vehicle license plates (check out my collection on Instagram: @nommerplaat), and I have a passion for capturing the beauty of soft, natural light through photography.
Generative, evaluative and behavioural research using moderated usability testing, user interviews, A/B testing, heuristic evaluation, surveys, heatmaps, and recorded interaction analysis.
Create and maintain a component based design system using variants and nested base components.
Applying design thinking methodology using wireframes, prototyping and design validation though A/B testing, heatmaps, and analytics.
Crafting pixel-perfect, polished designs while creating reusable UI patterns and components. Ensuring designs and components are accessible and scalable.
Understanding how designs translate to code, in a way speaking the development team's language.
Designing for development efficiency - the key to rolling out solutions effectively.
Understanding print production terminology, setup and file formats for large format printing and other marketing materials.
Post and ad design for social media platforms and HTML mailer design and development.
Dominant theme:
People with dominant Relationship Building themes build strong relationships that hold a team together and make it greater than the sum of its parts.
People exceptionally talented in the Adaptability theme prefer to go with the flow. They tend to be “now” people who take things as they come and discover the future one day at a time.
People exceptionally talented in the Developer theme recognize and cultivate the potential in others. They spot the signs of each small improvement and derive satisfaction from evidence of progress.
People exceptionally talented in the Responsibility theme take psychological ownership of what they say they will do. They are committed to stable values such as honesty and loyalty.
People exceptionally talented in the Communication theme generally find it easy to put their thoughts into words. They are good conversationalists and presenters.
People exceptionally talented in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal.
An Adventurer (ISFP) is a person with the Introverted, Observant, Feeling, and Propecting personality traits. They tend to have open minds, approaching life, new experiences, and people with grounded warmth. Their ability to stay in the moment helps them uncover exciting potentials.
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