LEAD PRODUCT DESIGNER

I create seamless digital experiences, bridging the gap between user needs, business goals, and technical constraints to deliver high-quality, user-centric solutions that drive impact and innovation.

I have 8 years of experience in UX design and 15 years in UI design. I was honoured with a Servant Leadership Award and actively mentor junior designers, fostering growth and collaboration within design teams.

MY WORK

Over the past 8 years, I’ve worked with large corporate clients to design and evolve digital products that align user needs with business strategy. My experience includes short-term insurance sales and servicing platforms, vehicle tracking dashboards, digital banking onboarding, and health customer journey optimisation. 

I apply design thinking and design strategy to drive usability, efficiency, and measurable outcomes – while building scalable design systems that support long-term growth.

I thrive in complex environments where meaningful impact comes from designing at both the system and interaction level – collaborating across disciplines to deliver work that works.

CLIENT FEEDBACK

Elena is more than a designer; she is like a bonus product owner too. She takes initiative and comes up with great solutions. She also understands our systems and business better than any designer I have every worked with.
Robyn Dunlop
Senior Manager: Digital Platforms at Telesure Investment Holdings
Elena dived in head first into a challenging environment from the get go to find solutions at every challenge. Her willingness to learn fast and openness to giving and receiving feedback is much appreciated.
Ashnee Gouden
UX Manager - Digital Channels at Discovery South Africa
Elena is a great leader and teammate. She sets a great example for the rest of the team on how to work with stakeholders, ways of work, and work ethic, especially to the younger designers.
Mia Schmidt
Senior Manager: Design at Telesure Investment Holdings

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